What I know will happen more and more in the coming years, as Generation Z comes of age, is that the current media establishment method of shaming-as-social-control will decline preciptously in effectiveness. "White supremacist" is already devoid of meaning, as it's been thrown around like a ragdoll every time some dissenters on the Right decide to speak in public about their opinions and argue their positions.
What else I know is that more people will begins to accept the reality that the official rules of the American polity are not the actual rules, and therefore more people will adjust both their expectations and their operations accordingly. The Establishment media continues to lie and defame for profit, just as the gaming media does, and while frustrating at times it is notable that fewer people believe these sanctioned liars with each incident. More and more of the routine deception gets exposed, as much by ineptitude caught on camera as by anything else.
The potency of the media establishment declines as the demographics shift against them. Specifically, that they fail to engage the younger generations with any approximation of the reach they possess with the Baby Boomers; as the Boomers fall out of societal power, so does the legacy media. This is an unraveling process; we've already seen newspapers collapse, and the Big 5 publishers out of New York and London are ailing (and with them the bookstore business) also. Radio's having to adapt to podcasting and livestreaming, and if they don't embrace the new they that too is done.
What this means is simple: the ability to seize control of a narrative, shape it as desired, and promulgate it uncontested is over. This is also plays into the push by Big Social to control the context; Narrative Warfare requires language control, and with the loss of media domination comes loss of language domination, as you no longer have uncontested control over what words mean- and therefore cannot control the context of events any longer.
If people are not yoked under a single dominant media establishment, then they begin to use language to establish their own contexts, and therefore can establish and maintain themselves against Empire and its objective to reduce all to Thralls- extensions of its will. Control over the mind begins with control over the language. Control over the language requires control over the contextualization of what one experiences, i.e. perception management, and if you cannot put to words what you experience then you can never see a literal shackle and still be utterly enslaved because you cannot tell others what you know. The memes are the ways Mankind spreads its knowledge, and that requires media freedom.
(Yes, this is what Hideo Kojima goes on about in his Metal Gear Solid series; most obvious in 2,3, and 5.)
And man, with the the Point-of-No-Return we just reached in the United States, seeing the freakout reactions all around will prove quite illuminating on this point to succeeding generations (wherever they are). Why? Because the mythology established in the West with the end of World War 2 is finally breaking down, and with it the symbols used as weapons by the media to shame-control people. Once that power shatters, and it will soon, we're going to see Empire fall.