Sunday, November 6, 2022

Narrative Warfare: Twitter Turnover & The Moment At Hand

No one denies that Twitter falling into the hands of Elon Musk isn't a major sea change in the realm of Narrative Warfare.

The question is "To what extent does Elon's seizing control change Twitter's direction in terms of Narrative Warfare."

Some, such as Vox Day and Anonymous Conservative, are pessimistic and not without reason.

Social media platform Twitter has made good on its warnings and slashed 50% of its workforce, the company’s head of safety and integrity Yoel Roth announced in a tweet on Saturday.

“Yesterday’s reduction in force affected approximately 15% of our Trust & Safety organization (as opposed to approximately 50% cuts company-wide), with our front-line moderation staff experiencing the least impact,” he tweeted, emphasizing that the team responsible for monitoring and preventing misinformation and harmful content on the platform has remained largely intact.

According to Roth, battling misinformation on the platform will remain a top priority for Twitter. The same goal was emphasized by the company’s new owner, billionaire Elon Musk, in his own tweet.

In short, while Elon excised a lot of the cancer--in the form of the sheer hordes of SJW Death Cultists enjoying sinecures or adult daycare fake jobs getting the boot--key agents remain in place and there is no reason right now to believe that they won't get turfed out in turn or otherwise brought to heel.

That said, there is a real fear among those same Death Cultists that got fired this past week such that many turned to Mastodon as a replacement without knowing what the Fediverse is or how it works. This has been hilarious to watch.

Furthermore, Elon's open push to turn Verification--the blue checkmark--into a paid subscription service that anyone can access (and prorated by location; it's cheaper in cheap countries) has freaked these street-level Narrative Commissars something fierce.

Consider the possibility that Elon can break Twitter out of Globohomo control.

The freakouts and the threat of financial deplatforming--threatened in the form of advertising revenue being cutoff, and the implied threat of payment processing access also being cutoff--are not theater. Those are the exact same gangster-style threats that we see being done to Kanye West and others who have, in a way that's as real as it is metaphorical, off the plantation.

What I am not seeing from other commentors--I'll embed Auron MacIntyre's podcast today below--consider is that Elon would resort to forging backchannel alliances with one or more of the major players lining up against Globohomo: China, Russia, BRICS as a whole (and thus the Gulf States and India). By using setting himself, and Twitter, in the liminal space between these players Elon could easily play them against each other and thus guarantee Twitter (and his) autonomy.

There is a moment--a window--where the efforts of ordinary people can nudge Elon one way or another with equal weight to far bigger persons due to how Twitter works.

Doing this successfully breaks Globohomo hold on a major Narrative outlet. Doing this supremely also keeps rivals with similar motives--such as the Chinese Communist Party--from turning this into "Meet New Boss, Same As Old Boss".

We are stupid to not seize this opportunity and put in some work to help make Empire fall.

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