The Devil Mouse is taking a serious bath on Episode IX. Compare and contrast the per theater performance of the most recent excrescence with three other films:
- Avengers Endgame: $25,534 3-day avg, 43% decline from D1 to D3
- The Force Awakens: $19,994 3-day avg, 49% decline
- The Last Jedi: $17,328.67, 3-day avg, 51% decline
- The Rise of Skywalker: $13,278 3-day avg, 58% decline
In other words, despite Episode 9 opening to barely half of the Avengers finale, its audience is dropping off more rapidly. This points to a domestic box office that will be less than three-quarters of its predecessor, or around $450 million.
Between this and the failure of the Galaxy's Edge theme parks, no wonder Disney's debt is skyrocketing.
The Pop Cult focused upon Star Wars has noticed that the Death Cult masters running their cult now do not care about them, but instead view them as useful idiots to milk for cash or weaponize into propaganda agents. They demand respect from the masters, or they will--and have--reject the masters in service to the object.
This did not go unnoticed within Lucasfilm and Disney. What we've seen has been an internecine conflict between the Death Cultists and the not-so-crazy Corporates, the latter of which merely wants to bilk the Pop Cultists for cash forever, and the crash of this film combined with the Pop Cult's acceptance of the new TV series has given the Corporates the victory required to drive out the Death Cultist faction. So far as the Pop Cult is concerned, this is a win.
I give you another perspective: what we've seen is what happens when Man's primal need to give worship God is denied and diverted to a fraudulent substitute, and then those running the fraud momentarily threaten to destroy the scam by incompetent management. Corporate, therefore, is not apart from the Death Cult; it is the Cults' Management. The reason? Its psychpathic character results in ruthless pragmatism in service to materialist absolutism, and as such is nihilist and therefore Satanic. The SJWs are the activist wing, meant to push degeneracy and perversion via cultural subversion; Corporate handles the economic end of the Cult- and the Pop Cult is the front through which the population is intended to be propgandized.
Meant to. Doesn't always work as intended.
What Corporate knows that sometimes the SJWs miss is that you have to sell. SJWs don't do selling; they're used to taking power and then wielding it like a club to force compliance, so cultural operations like this tend to be beyond them and the result is reliably that of crashing the business into the ground. If not propped up by another entity, such a business will fold faster than Superman on laundry day.
This is why Corporate won the office politics fight at Lucasfilm; outgoing Head Bitch In Charge and her man-hating fellow witches are SJW cultists, and despite being handed a big win by virtue of Head Bitch managing to seem like a loyal lady to George Lucas, they pissed it away by deliberately alienating the audience--and customers--that Lucas handed to them in favor of pushing their cult (cat lady) crap. This sudden shift in the Pop Cult was a Frog Boil Fail. They didn't bother trying to sell it; they thought it was beyond any need to do so.
Corporate thought otherwise. Corporate challenged the SJWs. Corporate won. Corporate sided with their Pop Cult revenue streams over what they (rightly) saw as a threat. They don't care about the cult idol anymore than the SJWs do, but they do care about exploiting that cult worship for their own benefit and that's why they shanked She-Devil, and they have proof of concept that their more moderate approach sells better- hence why the team behind the TV series are going to take over formally in 2020.
But the Pop Cult remains.
The Cult is loyal to the brand; the identity of the brand is their idol, around which they form their own identity, so this is idolatry. The Cult will open or close their wallets, and if pushed enough they will open and close more forceful means of removing elements contrary to what they value out of their devotion to the Pop Cult's idol.
And idols, not being true things, are easily used to manipulate those who devote to them.
Why? Because if you can make them accept that your idol--your brand--has X as a core element of its identity, then you can sell them on anything related to that brand and thereby shape their beliefs via shaping the narratives you sell to them. Advertising and Marketing are the de-occulted recognitions of this fact in action.
And this is how the Pop Cult serves Empire: by giving you a pleasing, dopamine-hitting means to sell you your own enslavement.
Search your feelings. You know this to be true. Turn away from the Pop Cult. Empire must fall.